Omni-Directional Profit Margin Calculator
Calculate your Gross & Net Profit. Enter any two values below to instantly calculate the rest, including Operating Expenses.
How to Use This Calculator
This is an omni-directional calculator. You only need to enter two values, and the system will instantly solve for the remaining fields.
- Find your selling price: Enter your Cost Price and desired Gross Margin.
- Find your margin: Enter your Cost Price and Selling Price.
- Find your true bottom line: Enter your OpEx to see how much of your Gross Profit is actually Net Profit.
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Request Custom ProposalMargin & Markup Conversion Equations
Gross Margin (%) = ((Selling Price - Cost) / Selling Price) * 100 | Markup (%) = ((Selling Price - Cost) / Cost) * 100
P- Retail Selling Price
C- Cost of Goods Sold (COGS)
Gross Profit- Revenue minus COGS ($)
Target Price- Cost / (1 - Desired Margin %)
Retail Pricing Worked Case Study
If a manufactured good has a landed cost of $60.00 and you target a 40.0% gross margin, dividing $60.00 by 0.60 (1 - 0.40) establishes a $100.00 retail price. Gross profit is $40.00, and equivalent markup on cost is 66.7% ($40 / $60).